Colgate Optic White Toothpaste, with Charcoal, Cool Mint

Anticavity fluoride toothpaste. Gluten free. Enamel safe. Removes 6x more surface stains (vs. ordinary, non whitening toothpaste after 2 weeks of continued use) with micro-polishing action. www.colgateopticwhite.com. SmartLabel: App enabled. Save Water: Turn off the tap while brushing. Made in Mexico.