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Posted on August 23, 2017 by in Media Room


More Than 350 Featured Wines Make it the Retailer’s Biggest Wine Event Of The Year

CONCORD, Calif. (August 23, 2017) –The California-based beverage retailer BevMo! is stocking its shelves in anticipation of its bi-annual “5-Cent Wine Event,” the company’s biggest and most popular wine event of the year.

Now in its tenth year, the concept of the 5-cent wine sale is simple: For those purchasing a bottle of wine featured in the 5-Cent Event, a second bottle of the same wine can be purchased for one nickel.

There are approximately 350 wines included in the fall event, which runs from Sept. 12 – Oct. 9. Approximately 40 new wines will be introduced into the sale this year that have never before been available with this promotion. Several of those wines are well-known brands with limited availability, giving wine lovers even more reason to shop early.

BevMo! wine merchant Bill Hayes has selected a few choice bottles that will surely sell out fast:

  • • 2013 Foley-Johnson Rutherford Cabernet Sauvignon, which received 92 pts from Wine Enthusiast magazine
  • • Silverado Miller Ranch Sauvignon Blanc, which received 92 pts from Wine & Spirits
  • • Stateland Cellars Santa Barbara Reserve Pinot Noir
  • • Vialone Pinot Grigio, which Hayes deems the best value of the sale

“Our 5-Cent Wine Event is not only a great time to stock up, but also a perfect opportunity to try something new,” said BevMo!’s Hayes. “When else – and where else – can you get a second bottle of a top-rated wine for only a nickel?”

The BevMo! “5-Cent Event” will take place at all 145 California stores, as well as the retailer’s Arizona stores in and around Phoenix and Tucson.

About BevMo!

BevMo! is the leading alcoholic beverage-lifestyle specialty retailer in the western United States and among the largest in the country. With 166 stores across California, Arizona and Washington, BevMo! provides a friendly and welcoming environment for competitively priced wine, craft beer, spirits, as well as complementary products such as specialty foods and snacks, cigars, glassware and related bar and wine accessories. enables customers to purchase items online for shipping to homes or offices or for pickup within an hour at their local store. Every BevMo! store features trained BevMologists! who are knowledgeable about the products sold. For more on BevMo! visit, Facebook, Twitter and Instagram.