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Press Release 9/1/2016

FIRST COME, FIRST SERVED: BEVMO! REVAMPS ITS FLAGSHIP STORE

Neighborhood Specialty Beverage Retailer to Unveil Elevated Walnut Creek Store September 8

Improvements Include Modern Design, Enhanced Offerings and New Categories

Walnut Creek, CA (September 1, 2016) – Twenty-two years ago BevMo! opened its doors to Walnut Creek and on September 8, the leading West Coast adult beverage retailer will reveal its first-rate renovations to its first ever store.

The new Walnut Creek BevMo! will feature a modernized look and a spacious feel that was redesigned to enhance the shopping experience. In addition to its new appearance, the Walnut Creek store has new expanded offerings including a wine vault dedicated to unique and premium wines. In this vault, shoppers will discover hard-to-find wines, limited production and release bottles, large formats and special vintages.

Wine isn’t the only category getting an upgrade. There will be expanded offerings for spirits including rare and unique scotch, cognac and whiskeys, as well a greater focus on craft and imported beers.

The Walnut Creek BevMo! will be the first store to feature a dedicated party section where customers will find various novelty party items for all types of events such as birthdays, themed celebrations, bachelor and bachelorette parties and seasonal holidays. This store will also feature a wide selection of gifting items and is one of the first locations to sell fresh flowers and balloons.

The store’s deli area has been completely revamped with specialty meat and cheese offerings, fresh sandwiches and salads. It will also offer catering services.

“We’ve loved serving the community of Walnut Creek for the past 22 years,” said Doug Ratto, EVP Chief Merchant at BevMo!. “And with the upgrades and enhancements to our flagship store, we can now serve them even better.”

The grand unveiling celebration at the Walnut Creek store (2940 N. Main Street) will take place Thursday, September 8 from 4 p.m. to 7 p.m. with luxury champagne and vodka tastings. Premium tastings and special events, including bottle engraving, will be held throughout the weekend.

About BevMo!

BevMo! is the leading alcoholic beverage-lifestyle specialty retailer in the western United States and among the largest in the country. With 160 stores across California, Arizona and Washington, BevMo! provides a friendly and welcoming environment for competitively priced wine, craft beer, spirits, as well as "goes with" products such as specialty foods and snacks, cigars, glassware and related bar and wine accessories. BevMo.com enables customers to purchase items online for shipping to homes or offices or for pickup within an hour from their local store. Every BevMo! store features Bevmologists who have been trained and are knowledgeable about the products sold. For more on BevMo! visit www.BevMo.com, Facebook, Twitter and the BevMo! blog, BevMo! Thirsty Times.

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