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BevMo! Media Room

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Press Release 3/16/2017

BEVMO! UNCORKS FIRST “5-CENT SALE” EVENT OF 2017 WITH 300+ WINES FEATURED

Beverage Retailer Continues To Expand Selection With 40 New Wines Added To Lineup

CONCORD, Calif. (March 16, 2017) – California’s leading adult beverage retailer, BevMo!, celebrates the 10th anniversary of its popular “5-Cent Wine Sale” when it kicks off its first event of the year, March 21, with more than 300 wines featured in the promotion that allows shoppers to buy one bottle at regular price and receive the second bottle for just a nickel.

This popular sale will take place at all of BevMo!’s 145 California locations and will feature 40 wines that have never been included in the promotion for a limited time. These include Ironstone Chardonnay, Simonsig Chenin Blanc (South Africa), Veramonte Cabernet Sauvignon (Chile) and Zenato Pinot Grigio (Italy).

The first “5-Cent Sale” from BevMo! took place in 2007, and included only one wine, Le Ducq Red, a Bordeaux style red wine. Approximately 60 BevMo! locations took part in the inaugural sale, and the wine sold out within a few weeks.

BevMo! wine category manager Bill Hayes points to a number of outstanding reds and whites this year that should appeal to those who appreciate great wine. A few of his top reds include: La Pincoya Cabernet Sauvignon, Chateau de Brandey Bordeaux Rouge, Criss Cross Cabernet Sauvignon, Secoli Amarone Della Valpolicella and Bianchi Famiglia Malbec. A few white wines new to the sale include: Cuvee 89 Sparkling Brut, Rainstorm Pinot Gris, Veramonte Sauvignon Blanc and Vialoni Pinot Grigio.

“Last year we substantially increased the number of new wines that were part of the event, and we’re continuing to do that this year,” said BevMo!’s Hayes. “To think that you can walk out of a store with two bottles of Roth Sonoma Coast Pinot Noir for $15 per bottle is truly exciting.”

BevMo!’s Hayes said prices are expected to range from a high of $9.95 to $59.95.

As stated, the concept of the popular wine sale is simple: For those purchasing a bottle of wine featured in the 5-Cent Sale, a second bottle of the same make can be bought for just five cents. With more than 300 wines participating, this will be the chain’s biggest sale of the year in terms of items available.

The “5-Cent Sale” event runs through Easter Sunday, April 16.

About BevMo!

BevMo! is the leading alcoholic beverage-lifestyle specialty retailer in the western United States and among the largest in the country. With 166 stores across California, Arizona and Washington, BevMo! provides a friendly and welcoming environment for competitively priced wine, craft beer, spirits, as well as complementary products such as specialty foods and snacks, cigars, glassware and related bar and wine accessories. BevMo.com enables customers to purchase items online for shipping to homes or offices or for pickup within an hour at their local store. Every BevMo! store features trained BevMologists! who are knowledgeable about the products sold. For more on BevMo! visit www.BevMo.com, Facebook, Twitter and Instagram.

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