Press Release 12/5/2017
BEVMO! ROLLS OUT ‘BARREL SELECT’ PROGRAM OF EXCLUSIVE SPIRITS.
BevMo! Partners With More Than 16 Famed Distillers To Create Hand-Selected Barrels.
CONCORD, Calif. (Dec. 5, 2017) – BevMo!, the leading West Coast beverage retailer, has begun rolling out its exclusive “Barrel Select” program of whiskeys, ryes, bourbons and tequilas for the holidays from such acclaimed distillers as Patron, WhistlePig, Jack Daniel’s, Maker’s Mark and Craigellachie.
More than two dozen different bottles from 17 different manufacturers have been created specifically for BevMo!, and are now available online (www.bevmo.com) and in stores. All products can be shipped within the state of California.
BevMo!’s spirits experts tasted, blended and hand-selected every barrel comprising the “Barrel Select” program. The exclusive offerings include a 21-Year Craigellachie Double Casked Single Malt Scotch, a Jack Daniel’s Single Barrel Select, a 12-Year WhistlePig Rye Bespoke Blend, a Woodford Reserve Double Oaked Select, a Patron Barrel Select Anejo, and a Maker’s Mark Private Select.
“This was a true labor of love for our team, as we traveled to Kentucky, Tennessee and so many other places to meet with master distillers, and to taste product, tweak the flavor profiles and add weeks of maturing where needed,” said Brian Bowden, SVP at BevMo!
BevMo! has introduced exclusive barrels in the past, but not to this extent. For the holiday season, the retailer plans on bringing in 100 barrels, and expects to make its “Barrel Select” program a year-long offering. BevMo’s Bowden also expects the program to be a popular gifting item, especially when purchasing online as customers can easily utilize the “gift” option at checkout on www.bevmo.com.
“Whether it’s bourbons or ryes, single malt whiskeys or tequilas, this program has something for everyone. And knowing our team played such an integral role in creating these special barrels, we’re extremely excited to offer these since we selected each one based on what we think will best appeal to our many spirits customers,” said Bowden.
BevMo! shoppers will see a shelf tag at retail indicating which bottles are part of the exclusive “Barrel Select” program. Other distillers taking part include Old Forester, George Dickel, Crown Royal, Highland Park, Russell’s Reserve, Aberfeldy, High West, Wild Turkey, Garrison Brothers, Ragtime Rye and Stranahan’s.
For more information, visit http://www.bevmo.com/barrelselect/.
BevMo! is the leading alcoholic beverage specialty retailer in the western United States, with nearly 170 stores located throughout California, Arizona and Washington. BevMo! provides a uniquely friendly and welcoming environment for competitively priced alcoholic and non-alcoholic beverages. The retailer also has a wide assortment of complementary products such as specialty foods and snacks, cigars, glassware and related bar and wine accessories. Its friendly and product-knowledgeable team members assist both enthusiasts and first-time buyers of wine, spirits and beer. BevMo!’s philosophy is simple: we help find the “perfect drink for every glass.”