The BevMo! Experience

BevMo! stores provide an inviting and entertaining environment. Friendly, product-knowledgeable salespeople offer customers individual service and advice as they explore the store’s vast product offering. There is a strong element of fun and discovery as customers sample wines, beers and specialty foods, often in tandem with personal appearances by noted winemakers.

Stores are organized by product category and are well sign-posted and color-coded, making it easy for customers to find the sections they are interested in. For example, one section of each store is dedicated to wine, which is organized into sections by grape varietal for domestic wines and other sections by country for imported wines. Another section with different colored shelving has a vast selection of microbrews, imports and domestic beers. All products are accompanied by descriptive signage and, where appropriate, ratings. Signs are fun, easy to read and informative.

Wilfred Wong, BevMo! Cellarmaster

Wilfred Wong, our BevMo! Cellarmaster, and one of the most prolific and experienced wine judges in the U.S., describes and rates most of the wines offered in the stores in printed signs posted by their respective bottles, guiding customers in their selection process. He currently tastes over 8,000 wines annually and judges in over a dozen major wine competitions each year. As Cellarmaster, his responsibilities include keeping current on over 3,100 wines, 1,600 spirits, and 1,000 beers. In addition to this role, Wong works closely with the wine-merchandising department and travels frequently to France, Italy, Spain, Australia, South America and other key wine-producing countries in search of new and exciting wine discoveries. In his spare time, he is a regular columnist for Vineyard & Winery Management magazine and Beverage Industry News.

Retail Stores

As of October 2009, BevMo! operates 100 superstores: 47 in Northern California, 43 in Southern California and 10 in Arizona. Locations are based in and around the major metropolitan markets of San Francisco, Sacramento, Los Angeles and San Diego.

Recognition/Awards

BevMo! is the proud recipient of the 2008 Lifetime Achievement Award from The Tasting Panel Magazine. BevMo! was recognized and commended for its impressive past, growing present and bright future.